OOFY

What is OOFY?

OOFY doesn’t stand for anything, and it doesn’t have to. The name comes from the British slang word “oof” meaning money or wealth. While our shoes are made to be accessible, the name reflects the sense of luxury and refinement we build into every pair.

At OOFY, quality comes first. From premium materials to timeless design, our goal is to create height-increasing shoes that feel great and look even better. They're made for the modern person who values confidence, comfort, and sharp style.

Fine Italian craftsmanship. Genuine leather. Clean lines. Elevated design. That’s what OOFY represents.

Our Story

OOFY started with a simple insight: a little extra height changes everything.

While living in Toronto, our founder noticed that shoes with a subtle lift made a real impact boosting confidence, improving posture, and even changing how others responded. Friends felt the same and wanted a way to look taller without giving up comfort or style.

So we made it happen. The first OOFY shoes delivered a natural lift with a sleek, everyday look. They felt good, looked great, and blended in effortlessly.

Today, OOFY continues to design height-boosting shoes that are comfortable, well-crafted, and discreet. We help wearers walk taller and feel their best.